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Like a petulant child, Nokia is throwing a temper tantrum. They refuse to say why it is they are so upset. In a fit of pique, Nokia has decided to pull its 'Here Maps' from the Apple store and go stomping off in a huff. As they were leaving the room, they could last be heard shouting something about iOS being stupid, and all your mommas are fat. It was something like that. Here it is in their own words:

We have made the decision to remove our HERE Maps app from the Apple App Store because recent changes to iOS 7 harm the user experience. iPhone users can continue to use the mobile web version of HERE Maps under m.here.com, offering them location needs, such as search, routing, orientation, transit information and more, all completely free of charge.

Okay, I may have made up the part about them saying that everybody's momma was fat, but it was definitely implied. What they said implicitly was that iOS 7 was harmful to the user experience. Frankly, they would have been better off calling my mother fat. At least that is an insult I can understand. They offered no explanation about what aspect of iOS 7 they were on about. They just tossed a grenade and headed for the door.

Obviously, there is more that they are not telling. I suspect they are upset with Apple's newly announced policy, stating that all apps had to be updated for iOS 7 by early 2014. No developer that matters needs any prompting from Apple to do so. Updates can be an imposition for apps that are not doing well. There is no evidence that Nokia's mapping app is doing particularly well on iOS.

I am uncertain why Nokia ever bothered to port their maps to iOS. They did so shortly after Apple introduced their own, mapping solution. After it received a lot of initial, bad press, Nokia and others, jumped in to try and fill what they suspected was a vacuum in Apple's ecosystem. It was a not so subtile way of poking a stick in Apple's eye. But Apple's Maps app has done just fine, thank you very much. Nokia just wanted maximum media coverage for their property, which they got. Having managed all the insult they could for free, Nokia leaves as mysteriously as they came, only with even more insult. Such is the nature of competing with Apple, and the quality of competitors on offer.

David Johnson

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