Remember when the Burberry fashion show was shot on the iPhone 5s just prior to its official launch? Well, it was, and this was just some of the footage, now in the format of a thirty second ad.
I still want to know where the Apple competitors are? Where is their stunt that shows how good their camera is? The last one I recall was when Nokia tried to show some jaw-dropping footage from their high-end Lumia last year. The problem was that they were caught using a professional camera for the footage instead of their own. When Apple shows footage from an iPhone camera, it is actual, untouched footage from an iPhone camera.