How did the iPhone conquer Japan? Part One
Here's a shocking fact: The iPhone makes up 76% of all new smartphones in Japan. Today, you can read this headline just about everywhere. A few years ago, all the headlines were telling us why the iPhone would fail in Japan. Shortly after the launch, the headlines were about why the iPhone failed in Japan. Now, less than a quarter of the population buys anything other than the iPhone. Is this the story of the greatest turn-around in history, or something more?
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