Like a petulant child, Nokia is throwing a temper tantrum. They refuse to say why it is they are so upset. In a fit of pique, Nokia has decided to pull its 'Here Maps' from the Apple store and go stomping off in a huff. As they were leaving the room, they could last be heard shouting something about iOS being stupid, and all your mommas are fat. It was something like that. Here it is in their own words:
Do you remember when Android first came out? Does anybody? The internet has a very short memory, So let this be a reminder; Android was actually in development before the iPhone was introduced. Here is something else you may have forgotten. Android was originally a clone of the Blackberry OS. At the time, the was no iOS to copy. Once the iPhone was unveiled, Google scrapped their Blackberry clone, and started making an iPhone clone.
This abomination of an ad is brought to you by Nokia, for the Lumia 2520 tablet. From an advertising 101 perspective, it does nothing right. In fact, it seems to go out of its way to do everything wrong. I'm not going to lie; this ad made me feel queazy, as if I had been inappropriately touched by that uncle you only see at the family reunion, and the kids know to keep their distance. Here's the breakdown:
In case you missed it, and you probably did, Nokia recently put out a new tablet to compete with the iPad. It brings nothing new or interesting to the table, save that it is the lone competitor in the market for the Microsoft Surface, the RT version. Despite that awkward fact, it's going after the iPad in it's first television ad. Furthermore, it's sense of competitive advantage is incomprehensible.
There is a reason the iPad does not come with a keyboard, and it may not be the reason you think. You will never see an iPad advertised with a keyboard, either, even though there are very good keyboards made for it. Apple even sells them in their retail stores. For the exact opposite reasons, you will never see a Windows tablet advertised without a keyboard. I am not aware of any that come with a keyboard out of the box. But Microsoft, Nokia, and others build keyboards for the tablets they offer.
How do you beat the iPhone? you sell into markets where the iPhone can't. Since the iPhone is a premium item sold for a premium price, there are many places in the world where the populous cannot afford it. Target your cheap junk there, and you beat the iPhone in volume of shipments.