Don't shoot the messenger. I'm not being tasteless for the sake of being tasteless. The bit of headline that caught your eye is a quote from a Qualcomm insider. In an unexpected fit of honesty, he said a lot of things. Apple turned the industry on its ear when they announced the iPhone 5s. The 64-bit A7 chip is a revolutionary advance that took the chip world by storm. While everyone took pains to publicly downplay the advance, privately, they were sweating blood. Here's a few examples:
There is no ambiguity about which tablet people want. But, there is often a great gulf between what people want, and what they can afford. That gulf is where the non-iPad, tablet market lives. Amazon has a new plan to capture that market that should put fear into the other, Android tablet competitors.
Why are Amazon and Google talking about delivery drones and autonomous robots instead of real products that people can actually buy this holiday season? Last week Jeff Bezos: Amazon CEO, sat down with Charlie Rose of 60 Minutes. This aired on the eve of Cyber Monday: the time when people are thinking about where to continue their shopping spree for the latest and greatest consumer goods. They turn on the TV to find the head of the world's biggest shopping center, quite literally, droning on about autonomous drones.
Are you planning to stuff a few stockings with iPods, iPhones, or iPads? I could sure use a new iMac, hint, hint. Well. Here's the thing. Unlike Google, Amazon, and Microsoft, Apple will actually be selling boatloads of the most sought-after products to people all over the world. If you want to get yours in time, you might want to go ahead and place your order right now.
Apple has done it again! They have created an ad that makes you think about technology in a whole, new way. Don't get me wrong. we've seen the pencil trick before, but never to this effect. Hiding things behind pencils is a way of demonstrating how thin it is. While it is true that the pencil is used as a visual prank to show how thin the iPad Air is, thinness and lightness of the device was not really the point. It is that bigger, more important point that I wish to address.