A few days ago, Beyonce set the music world on fire by dropping a surprise album exclusively on iTunes. No one knew it was going to happen. There was no promotional tour, no pre-release of select cuts. One moment, the project didn't exist. The next moment, it was on iTunes, and burning up the charts. About a day later, Apple claimed it had set an iTunes record.
This holiday season, Walmart wants you to have an iPhone 5c. To ensure the colorful device is within reach of all the colorful personalities, Walmart is offering the device for just $27. Let's be honest; you've got $27. Scraping up the money for this season's hottest smartphone is a lot easier than scraping up the courage to enter the store where it is sold. If you can manage that, then it's iPhones for everyone.
Why are Amazon and Google talking about delivery drones and autonomous robots instead of real products that people can actually buy this holiday season? Last week Jeff Bezos: Amazon CEO, sat down with Charlie Rose of 60 Minutes. This aired on the eve of Cyber Monday: the time when people are thinking about where to continue their shopping spree for the latest and greatest consumer goods. They turn on the TV to find the head of the world's biggest shopping center, quite literally, droning on about autonomous drones.
On the last conference call, Tim Cook said that he thought it was going to be an iPad Christmas. Using Black Friday sales as a leading indicator, it looks like he was spot on.
MacRumors provides the following breakdown:
I'm not going to lie. I am more excited about the release of the iPad Air than I thought I would be. I always go through a particular kind of madness during iPhone and iPad season. This time, however, there is less to be excited about. Isn't there? Despite the changes to the formfactor and internals, this iPad will allow me to do exactly the same stuff as the last one. So why is it that I find myself to be as giddy as a schoolboy anticipating his first kiss?