On the last conference call, Tim Cook said that he thought it was going to be an iPad Christmas. Using Black Friday sales as a leading indicator, it looks like he was spot on.
37% of online sales are done on mobile devices. iPhones and iPads account for almost all of those devices. That was certainly the case on Black Friday. I am for anything that takes more Black Friday sales online and off the streets. We are constantly told that there are more Android phones and tablets than iPhones and iPads, so why are mobile purchases so skewed in favor of iOS?
The source link provides a gruesome list of Black Friday related injuries and deaths. One of the deaths is of a teen who fell asleep at the wheel on the way home from a day of Black Friday shopping. She probably stayed up all night to be the first in line, and literally shopped till she dropped. Another man was stabbed, fighting over a parking space. Still another, shot on his way home, carrying a television. Reporters shake their heads over the senseless tragedies that result from Black Friday, but never consider themselves to be a part of the problem. Well, they are, and a big part at that!
MacRumors provides the following breakdown:
Earlier this morning, I reported on the Target, Black friday deal involving Apple's new, iPad lineup. Not to be outdone, Best Buy is getting in on the action. In my opinion, they are still being outdone.
On the last earnings call, Tim Cook told us that it's going to be an iPad Christmas. Target is doing its best to make sure that prediction comes true.